Color, Loud.

A West Village color lab obsessed with custom formulas, glossed finishes, and the kind of hair that makes a room turn. We do balayage, vivids, platinum and lived-in brunette — but we mostly do you, in volume.

7yr

In the Village

Senior Colorists

14k

Heads Painted

★ ★ ★

Vogue · Allure · Cut

★ Editorial Color ★ Custom Formulas ★ NYC Est. 2018 ★ Book 4 Weeks Ahead ★ Editorial Color ★ Custom Formulas ★ NYC Est. 2018 ★ Book 4 Weeks Ahead ★

Color that makes you look
like yourself, but louder.

The Spectrum · 08 Services

Pick a wedge.
We compose the formula.

Every service starts with a 30-minute consult and a custom formula written for your strand pattern, lifestyle, and the way you actually live with your hair.

Signature

Custom Color

A bespoke formula painted from root to ends. We map your natural pigment, ask about light in your apartment, and build a tone that holds for 8–10 weeks.

From

$280

Duration

2.5 hrs

Maintenance

8–10 wks

The Hands · 04 Colorists

The people
who paint you.

Trained at Bumble & bumble, Sally Hershberger, and Marie Robinson — now obsessed with formulas, undertones, and the specific kind of light New York throws in October.

Founder · Vivids

Vera
Okafor

Senior · Balayage